Friends of Friends – a friendly kind of label
We received word of a new label in the last week or so which combines great music with an interesting concept that makes the most of the current situation in the music industry.
Friends of Friends is the name of the label. Based in L.A their first release features L.A ‘legend’ Daedelus and Jogger. We’ll let them explain the concept in more detail:
The concept in short for our inaugural release is FoF invites an artist to join the FoF family by signing on to do a split EP; they in turn invite another musician or group to complete the split release and commission a designer to create the EP’s artwork on a limited edition T-Shirt which will include a download card (100% seed paper card). Included in the download will be the release, exclusive remixes and special content: ie videos, mixes etc
So as you can see it’s definitely not your average release but what really struck us is that this is exactly the kind of release and idea that can help bridge the current issues between physical and digital and how artists can make money in an age where music is seen as increasingly disposable and people want the music product free but are actually willing to pay for good quality, relevant physical products like t-shirts, designs etc…
The release features 3 tracks each from Daedelus and Jogger, and the remixes come from the likes of Nosaj Thing, Thunderheist and more. We’ve had the EP for a while now and we’re definitely liking the sound of it. Expect to hear some of the music in coming shows and if like us FoF caught your interest and raised your curiosity then head over to the site to check where and how to buy. The first EP is out now.
ichselbst on Fri, 13th Mar 2009 12:04 am
Interesting concept.
Looking forward to see what happens in the future …
KidVector on Tue, 7th Apr 2009 8:13 pm
I had the pleasure of seeing Jogger live as part of The Long Lost tour. Bloody excellent! Somewhere in-between Telefon Tel Aviv and Hrvatski at times. I’d definitely recommend this release.